Former FBI special agent Jerri Williams discusses her podcast FBI RETIRED CASE FILES REVIEW and how she has used it as content marketing for her fiction and non-fiction books. She discusses how her goals for the podcast changed over time, the importance of aligning one's creative work behind a unifying theme, how to engage listeners in your community, and what she did when she found that her second love, podcasting, was stealing time from her first love, writing.

Jerri Williams served for 26 years as a special agent in the FBI, working major economic fraud investigations. She uses her prior professional experiences with scams and schemers to write crime fiction about greed. Her novels PAY TO PLAY and GREEDY GIVERS – both inspired by actual FBI cases – feature a female FBI agent assigned to a Public Corruption and Fraud Squad in Philadelphia. She is also the author of the non-fiction book FBI MYTHS AND MISCONCEPTIONS, and the producer and host of the true crime podcast FBI RETIRED CASE FILES REVIEW, where she interviews retired FBI agents about their high-profile cases and careers.

Ken Fritz talks about the difference between EMTs and paramedics; the problematic portrayal of CPR and defibrillation in books, movies, and TV; and how much of emergency medical service’s work is really emergencies.

Ken Fritz has been in emergency services for over 20 years. Starting as a volunteer firefighter, he has worked his way up through the ranks of EMT, Fire Department Captain, and Paramedic. Ken currently serves as a volunteer firefighter / paramedic in his local community and has worked as a career firefighter / paramedic for numerous departments over his career. He's married with two kids and two dogs, and lives in rural southeastern Pennsylvania.

James McCrone and I talk about our respective October book launches—Jamie’s for his third Imogen Trager thriller, EMERGENCY POWERS, and me for my third Ann Kinnear Suspense Novel, THE FALCON AND THE OWL. We talk about the pros and cons of in-person versus virtual events, the need for indy authors to be willing to blow their own horn to get out word of their books (and ways to make this a more comfortable experience for introverted authors), the role industry reviews from sources such as Kirkus Reviews plays, and the differences between an emphasis on print versus on ebook editions.

James McCrone is the author of the Imogen Trager novels FAITHLESS ELECTOR, DARK NETWORK, and the recently released EMERGENCY POWERS. His work also recently appeared in the short-story anthology LOW DOWN DIRTY VOTE. He’s a member of Mystery Writers of America, Sisters in Crime, International Association of Crime Writers, International Thriller Writers, and Philadelphia Dramatists Center and has an MFA from the University of Washington.

He lives in South Philadelphia with his wife and three children. He’s the former Business Manager for the South 9th Street / Italian Market in Philadelphia, and is now writing full time.

Jeff Elkins, The Dialogue Doctor, talks about building great protagonist and antagonist voices. He discusses how to build a villain voice that complements and contrasts to the hero's voice, how to use quirks to help define a character's voice, and how secondary characters can empower the change you want to make in the protagonist.

Jeff Elkins is a novelist, ghostwriter, and editor with more than 10 novels on the market. During the day, he leads the writing team for a company that simulates difficult conversations for professionals to practice. He also helps authors improve their dialogue in order to engage readers more fully through his podcast The Dialogue Doctor, and through one-on-one consulting.

Bestselling author Robert Dugoni discusses when and how to use backstory and flashbacks to keep readers engaged--by ensuring that they portray a character in action--in both standalone novels and series. He discusses the dangers of equating ambiguity with tension, and the importance of listening to what your story has to tell you.

Robert Dugoni is the critically acclaimed New York Times, Wall Street Journal, Washington Post and #1 Amazon bestselling author of the Tracy Crosswhite police series. He is also the author of the Charles Jenkins espionage series, the David Sloane legal thrillers, as well as several standalone novels, including THE EXTRAORDINARY LIFE OF SAM HELL, Suspense Magazine’s 2018 Book of the Year, for which Dugoni's narration won an AudioFile Earphones Award. He is also the author of the nonfiction exposé THE CYANIDE CANARY, a Washington Post Best Book of the Year.

Dugoni is the recipient of the Nancy Pearl Award for Fiction and a two-time winner of the Friends of Mystery Spotted Owl Award for best novel set in the Pacific Northwest. He is also a two- time finalist for the International Thriller Award, the Harper Lee Prize for Legal Fiction, the Silver Falchion Award for mystery, and the Mystery Writers of America Edgar Award.

Jennifer Graeser Dornbush talks about how growing up around death as the daughter of a small-town medical examiner influenced her professional pursuits. She discusses the difference between coroners and medical examiners (and why a coroner might be a better character choice for mystery writers) and what is and isn’t realistic in fictional depictions of these roles. She also speaks about the attitude toward death that these professionals bring to their work.

Jennifer Graeser Dornbush is a screenwriter, author, and forensic specialist. She grew up around death as the daughter of a small-town medical examiner whose office was in their home. Jennifer attended the Forensic Science Academy in Los Angeles and in the process established a unique kinship with LA’s top CSIs, fingerprint specialists, DNA scientists and detectives. She is the author of the non-fiction book Forensic Speak and has consulted on shows such as BULL, CONVICTION, HAWAII FIVE-O, LEVERAGE, SUITS, and RECTIFY.

She is also the author the mystery novel series, The Coroner’s Daughter, and of the book and screenplay GOD BLESS THE BROKEN ROAD. Jennifer is a member of the Writers’ Guild of America, Sisters in Crime, and Mystery Writers of America. She is also an alum of the FBI Citizen’s Academy.

J. Thorn discusses his new book 9 Things Career Authors Don't Do: Exercise, which addresses the importance of exercise, especially considering the potentially sedentary lifestyle of an indy author. We also talk about the strategic and tactical plans behind the 9 Things Career Authors Don’t Do series, and the idea of testing the interest of one’s audience in a particular topic through an MVP, or minimum viable product.

J. Thorn ranks in the Top 100 Most Popular Authors on Amazon in Horror, Science Fiction, Action & Adventure, and Fantasy. He has published two million words and has sold more than 185,000 books worldwide. In March of 2014, Thorn held the #5 position in Horror alongside his childhood idols Dean Koontz and Stephen King. He is a member of the Science Fiction and Fantasy Writers of America, the Horror Writers Association, and the Great Lakes Association of Horror Writers. J. also hosts the podcasts The Career Author Podcast; Writers, Ink; and The Author Life Podcast.

Dale L. Roberts of Self Publishing with Dale discusses the pros and cons of using an aggregator such as Draft2Digital or Findaway Voices versus going direct to platforms such as Amazon, Apple, Barnes & Noble, and Kobo. He gives tips on how to assess which approach best meets your business goals, and, if those goals change, describes the considerations if you switch from one approach to the other. Perhaps most importantly, he emphasizes the importance of factoring in not only the financial cost but also the time cost when assessing your options.

Dale L. Roberts is a fitness author, video content creator, and self-publishing advocate. Voted by Feedspot among the Top 100 websites and Top 50 YouTube channels devoted to self-publishing, Dale has cemented his position as the go-to authority in the indie author community. Anyone who meets Dale for the first time will discover his enthusiasm and passion for business and life. When Dale isn’t publishing books, creating videos, and networking with business professionals, he loves to travel with his wife Kelli and spend time playing with his cat Izzie. He currently lives in Columbus, Ohio.

Bestselling novelist Steven James discusses the difference between action and tension, how twists do (and don't) work, the reader's desire to be both surprised and satisfied, and the importance of being alert to the messages your story is trying to send you.

Steven James is a national bestselling novelist whose award-winning thrillers continue to gain wide critical acclaim and a growing fan base. His latest novel is SYNAPSE, a near-future thriller. Suspense Magazine named his book EVERY WICKED MAN one of their “Best Books of 2018.”

Publishers Weekly calls him a “master storyteller at the peak of his game” and, in fact, Steven has a Master’s Degree in Storytelling. He has taught writing and storytelling on four continents over the past two decades, and spoken more than two thousand times at events spanning the globe.
Steven’s groundbreaking books on the art of fiction writing, STORY TRUMPS STRUCTURE and TROUBLESHOOTING YOUR NOVEL, have both won Storytelling World Awards.

In his podcast “The Story Blender,” he interviews leading storytellers in film, print, and web

When Steven isn’t writing or speaking, you’ll find him trail running, rock climbing, or drinking dark roast coffee near his home in East Tennessee.

Joshua Tallent, acclaimed expert on the role of data in publishing, discusses changes Amazon has made to how it uses keywords, and how authors can capitalize on those changes; the value of the long tail search; and when authors need to focus on producing more content rather than on tweaking metadata.

Joshua Tallent is a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

Bestselling author Jenna Moreci discusses creating a compelling villain. She talks about how cartoon villainy doesn’t work outside of cartoons, the importance of knowing your villain as well as you know your protagonist, and how Greek mythology provides lessons in portraying a villain that are still applicable today.

Jenna Moreci is a half-human, half-weaponized robot hellbent on overthrowing mankind. She’s also a best-selling author specializing in so-cute-you-could-barf romance interspersed between extreme violence and bloodshed. A Silicon Valley native, Jenna hosts a YouTube channel where she uses her passion for storytelling and background in business to help other creators navigate their writing and publishing journey. Her other talents include prolific cursing, spilling / dropping things, accidentally making people cry, and cooking.

Hank Phillippi Ryan, multi-award-winning and USA Today bestselling author of 12 mystery novels, talks about how her "day job" as an investigative reporter for Boston’s WHDH-TV has influenced her work at a crime novelist. She discusses the essence of conflict (a secret someone doesn't want you to know), how the endings of her novels surprise her as well as her readers, and how anything can work if you know how to make it work.

Hank Phillippi Ryan is the USA Today bestselling author of 12 mystery novels, and has also won multiple awards for her crime fiction: five Agathas, three Anthonys, the Daphne, two Macavitys, and the coveted Mary Higgins Clark Award.
Hank’s novels have been named Best Thrillers of the Year by Library Journal, New York Post, BOOK BUB, PopSugar, Real Simple Magazine and others. Her newest book is THE FIRST TO LIE, which just came out on August 4, 2020.
She is also the on-air investigative reporter for Boston’s WHDH-TV. She's won 37 EMMYs, 14 Edward R. Murrow awards, and dozens of other honors for her groundbreaking journalism.

Author and Sisters in Crime New England president Connie Johnson Hambley discusses how important it is for writers to engage in communities that can provide craft, business, and emotional support, and how to go about finding them. She talks about the idea of paying it forward, and how to shift the me-focus of networking into the you-focus of community building.

Connie Johnson Hambley has written for Bloomberg BusinessWeek, Nature, MassHighTech, and other wonky outlets, where she honed her skills in reaching readers at a deep emotional level. Her high-concept thrillers feature remarkable women entangled in modern-day crimes set in worlds where the good guys win–eventually.

She is the author of The Jessica Trilogy The Charity, The Troubles, and The Wake. Her short stories have been published in Best New England Crime Stories of 2016 and 2017 and in Mystery Weekly magazine. And she is a two-time winner of Best English Fiction literary award at the EQUUS International Film Festival in New York City.

Connie is president of the New England chapter of Sisters in Crime, a member of Mystery Writers of America, and a board member of New England Crime Bake.

Science fiction author Joshua Howell discusses the graphic novel he created based on the first novel in his Fierce Saga, The Fierce are Fading, including his collaboration with illustrator Ilaria Apostoli, the technical challenges that graphic novels pose, and how preparing his story for this visual medium gave him the inspiration he needed to complete the prose version.

Diane Vallere, author of over twenty-five traditionally and indy-published cozy mysteries, discusses reader expectations for different genres and when and how authors can push those boundaries. We also talk about ways to engage fans, including the promise of a story that extends beyond a single book, an email newsletter that connects on a personal level, and a holiday surprise!

Elizabeth Sims, author and contributing editor to "Writer's Digest" magazine, discusses tips on where the frugal writer can save money, and where money-saving should not be the highest priority. We talk about the benefits of writers' groups and conferences; how you can access premium-level resources without paying premium-level fees; and the importance of considering not only financial cost, but karma cost as well.

Bruce Robert Coffin, the award-winning author of the bestselling Detective Byron mystery series and a former detective sergeant with more than twenty-seven years in law enforcement, talks about how to avoid the inaccuracies regarding the portrayal of police procedures that can take the reader out of your story. We talk about whether an author must have their story comply in every detail with actual police procedure (the answer is no), our own pet peeves about depictions of police procedure in books, TV, and movies, and the freedom provided by fictionalized settings.

Video content creator Dale L. Roberts shares tips on how to reach readers and followers, and how to monetize your efforts, through video. He discusses how to maintain your content over time to ensure your viewers continue to get value from it, how to ensure engagement through discussion, and ideas for how fiction as well as non-fiction authors can use video to establish a brand and an online presence.

Rachael Herron, the internationally bestselling author of more than two dozen books, including thriller (under R.H. Herron), mainstream fiction, feminist romance, memoir, and nonfiction about writing, discusses the barriers that can block our creativity and strategies and tactics we can use to overcome them. We discuss the idea of trusting that you'll land softly, the role that scaring yourself plays in nurturing creativity, and when and how to let go without shame if an endeavor is not feeding your creative drive.

Julie Mulhern, USA Today bestselling author of the (traditionally published) Country Club Murders and the (indy published) Poppy Fields Adventures, discusses her career as a hybrid author and how she went the traditional route first in order to build a platform and traction for later self-publishing. We talk about the tangible and intangible benefits of working with a team, and how book price can impact perceived value.

Tara Cremin discusses the factors to be considered for ebook pricing: the length and genre of the book; whether it is part of a series and, if it is, the length of the series; reader expectations regarding boxset pricing; the pros and cons of permafree; and the research needed for pricing in global markets.

Becca Syme discusses common advice writers receive--like "you can't edit a blank page"--and shares advice on how to decide if it's right for you. She explores the importance of questioning the premise, and provides guidance on how you can best match your abilities and preferences to the approach you take to your creative work.

Zach Bohannon shares the personal and creative benefits he gained by living a life of digital minimalism. He asks us to question our assumptions about whether online interactions are really necessary to create community with our fans and to reach new readers. We also discuss what fodder for our work we miss if we're focused on our devices rather than on the world around us.

Kelly Simmons reviews the three core rules of writing a successful query--keep it short, don’t sound like an a**hole, and don’t become an automatic no--and shares guidance on how to make your query stand out in a busy agent's inbox (including emojis!).

Pauline Wiles discusses why authors intent on reaching new readers should not be investing their time writing blog posts for their own website, and shares ideas for alternatives that will offer better returns in terms of building your reader community.