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Matty Dalrymple talks with Jami Albright about YOUR PERSONA IS YOUR BRAND, including the power of surrounding yourself with reminders of your brand; the role of genre conventions in branding; the importance of repelling the right readers; how to find out what your reader's "butter" is; positioning a rebranding effort and whether it requires a new pen name; whether rebranding cover design is the first or last option (and an inexpensive option to pursue); the importance of tweaking the dials delicately; the fact that authenticity doesn't require over-sharing; and how (like it or not) every public-facing action, including the community you build, is part of your brand.
Links, summary, and transcript at https://bit.ly/TIAP214
Jami Albright is a born-and-raised Texas girl and is the Amazon top 100 author of the sexy, swoony, and pee-your-pants funny Brides on the Run and the Small-Town Royalty series. She is also the co-host, along with Sara Rosett, of the WISH I’D KNOWN THEN podcast.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Matty Dalrymple talks with Todd Gallet about MELDING WORDS AND ANIMATION - EXPLORING STORIA, including the growing interest in multimedia and bingeable content; accommodating different preferences in consuming content; the opportunity for introducing new readers and viewers to our work; the kinds of stories Storia is looking for and the downside of basing Storia work on an established series; IP considerations; tapping into cross-promotional opportunities with your co-creators; involving the reader / viewer in the creative process; and the opportunity to interact with those who are enjoying your content.
Show notes and transcript at https://bit.ly/TIAP213
Todd Gallet has spent the past eight years helping independent content creators monetize their work across video, audio, and now short fiction. This is the third venture of the founding team, leveraging their expertise in scaling content marketplaces and advertising to build engaged audiences.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
Matty Dalrymple talks with Art Taylor about WHAT WRITERS CAN LEARN FROM THE FIRST TWO PAGES, including the backstory of why "two pages"; the power of being a percolator (in addition to a plotter or pantser); how research can engender a story; waiting as a mechanism of conflict and suspense; short fiction as an experimental platform; the importance of thinking consciously about the craft issues and studying what gets scrapped; considering advise from veteran and first-time writers; and the power of starting with a bang ... or not.
Show notes and transcript at https://bit.ly/TIAP212
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Art Taylor is the Edgar Award-winning author of two collections: THE ADVENTURE OF THE CASTLE THIEF AND OTHER EXPEDITIONS AND INDISCRETIONS and THE BOY DETECTIVE & THE SUMMER OF ’74 AND OTHER TALES OF SUSPENSE. His debut book, ON THE ROAD WITH DEL & LOUISE: A NOVEL IN STORIES, won the Agatha Award for Best First Novel. His short fiction has also won the Agatha, Anthony, Derringer, and Macavity Awards. He is an associate professor of English at George Mason University.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
Matty Dalrymple talks with Orna Ross about CREATING A REFUGE: CREATIVE PLANNING FOR AUTHORS AND POETS, including what Orna saw that convinced her that writers needed a more holistic approach to planning; the power of linking between your values as an author and the value you offer your readers; drawing deeply on your creative passion and mission as an author and as a publisher; recognize that self-publishing authors must wear three very different hats: that of maker, manager, and marketeer; the importance of incorporating creative rest and play into your weekly plans; encouraging a growth mindset and instituting a pay-yourself-first policy; and the Kickstarter where she pulls all this together for her fellow indie authors.
Show notes and transcript at https://bit.ly/TIAP211
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Orna Ross is a novelist, poet and founder of The Alliance of Independent authors, also known as ALLi. She was also my guest for one of the foundational set of episodes of the podcast—The Seven Processes of Publishing—which, conveniently enough, are episodes 101-107.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.