Diane Vallere, author of over twenty-five traditionally and indy-published cozy mysteries, discusses reader expectations for different genres and when and how authors can push those boundaries. We also talk about ways to engage fans, including the promise of a story that extends beyond a single book, an email newsletter that connects on a personal level, and a holiday surprise!

Elizabeth Sims, author and contributing editor to "Writer's Digest" magazine, discusses tips on where the frugal writer can save money, and where money-saving should not be the highest priority. We talk about the benefits of writers' groups and conferences; how you can access premium-level resources without paying premium-level fees; and the importance of considering not only financial cost, but karma cost as well.

Bruce Robert Coffin, the award-winning author of the bestselling Detective Byron mystery series and a former detective sergeant with more than twenty-seven years in law enforcement, talks about how to avoid the inaccuracies regarding the portrayal of police procedures that can take the reader out of your story. We talk about whether an author must have their story comply in every detail with actual police procedure (the answer is no), our own pet peeves about depictions of police procedure in books, TV, and movies, and the freedom provided by fictionalized settings.

Video content creator Dale L. Roberts shares tips on how to reach readers and followers, and how to monetize your efforts, through video. He discusses how to maintain your content over time to ensure your viewers continue to get value from it, how to ensure engagement through discussion, and ideas for how fiction as well as non-fiction authors can use video to establish a brand and an online presence.