Mark Leslie Lefebvre talks about going wide for the win—the importance of distributing to and understanding all the retail platforms, not just Amazon. He gets pretty impassioned as he talks about the dangers of a lemming mentality, and he reminds us that there are bookselling professionals behind those other platforms, and that our own professional reputation benefits from us keeping that in mind. And he questions whether an author distributing only to Amazon really deserves to be called an independent author.
Mark Leslie Lefebvre is an author, professional speaker, and bookseller with more than a quarter century of experience in writing, publishing, and bookselling. Mark started writing when he was thirteen years old, was drawn to bookselling and has remained in the industry since 1992, wearing many different hats. Among other things, he was the founder of the Kobo Writing Life author platform and is currently the Director of Business Development for Draft2Digital. He is a prolific author of both fiction and non-fiction, and is the host of the Stark Reflections on Writing and Publishing podcast.
Jon McGoran discusses point of view, the pros and cons of first-, second-, and third-person point of view, and reader expectations based on considerations such as genre. He discusses the importance of narrative economy and triangulation--how one character's observations of another character can give the reader a lot of information about both the observed character and the observer. And he shares a formatting tip for helping to keep track of POV characters, and to see where POV shift occur throughout your manuscript.
Jon McGoran is the author of ten novels for adults and young adults, including the award-winning YA science fiction thrillers SPLICED, SPLINTERED and SPIKED, and the acclaimed thrillers DRIFT, DEADOUT, and DUST UP. He cohosts THE LIARS CLUB ODDCAST, a podcast about writing and creativity. He is a freelance writer, developmental editor, and writing coach.
Brian Rathbone discusses the opportunities offered by Google Play, including the ability to reach global markets that are underserved by other platforms, the ability to link content together—for example, linking an ebook box set with the component works and benefiting from earned metadata, or ratings and reviews, of the component works. He also discusses his premium pricing approach, and how that plays out on the Google Play platform.
Brian Rathbone is a horse trainer turned author and creator of The World of Godsland fantasy series, the most recent of which is THE SEVENTH MAGIC. He is also the author of the Sam Flock novels, a paranormal adventure series that begins with LURE.
Editor Joshua Essoe discusses tips for drafting and editing your action sequences to ensure that the reader isn’t pulled out of the story – tips that apply even if your scene doesn’t involve battle plans or broadswords. He talks about the importance of strong, engaging characters, because if your reader doesn’t care about the people involved, no amount of exciting action is going to draw them in. And he discusses how you can save your editor time – and yourself money – by paying attention to the logistics of the scene: don’t have a character holding a knife in one hand and a shield in another hand their magic amulet in the … well, the other other hand.
Joshua Essoe is a full-time freelance editor who has edited for New York Times and USA Today bestsellers, and many top-notch independents and award-winners. He was lead editor at Urban Fantasy Magazine from 2014-2015. You can find Joshua teaching about editing, pitches, and back-cover copy every year at the Superstars Writing Seminar in Colorado. And he just completed his Kickstarter release for the first in a five-book series, each covering two subjects of the most-common issues he sees in fiction writing.