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The Indy Author Podcast

Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.
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Now displaying: Category: authorship
Mar 29, 2022

Michael La Ronn discusses ESTATE PLANNING FOR AUTHORS. He talks about making it easy for your heirs ... planning and managing your estate ... sharing passwords securely ... protecting against scammers ... and the first step to take.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He also runs the popular YouTube channel Author Level Up, where he publishes weekly advice videos for writers. Michael also serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he co-hosts the AskAlli Member Q&A Podcast where he answers new writers’ most burning questions about self-publishing.

Mar 22, 2022

Bryan Collins discusses THE SEVEN MOST COMMON MISTAKES OF NON-FICTION AUTHORS … AND HOW TO AVOID THEM. He talks about writing different things at once ... not organizing the ideas ... waiting for passion or inspiration to strike ... writing only on the weekends ... writing and editing at the same time ... believing that working harder will make it happen ... and waiting until it's perfect

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

After attempts at careers as a journalist and short story writer, Bryan Collins spent a year as a stay-at-home dad. Broke, lacking self-belief and feeling a lack of purpose, Bryan decided to go back into writing, but this time focused on learning skills like copywriting and content marketing. He launched ‘Become a Writer Today’ which has racked up millions of views, and has written for LIFEHACKER, FASTCOMPANY, COPYBLOGGER, and FORBES. He’s a podcaster and the author THE ART OF WRITING A NON-FICTION BOOK, THE POWER OF CREATIVITY, and YES, YOU CAN WRITE.

Mar 15, 2022

This week on The Indy Author Podcast, Tara Cremin of Kobo Writing Life discusses SUBSCRIPTION MODELS, including Kobo Plus. She talks about the rise of subscription models ... what sets subscription readers apart ... how authors get paid in subscription models, and why Kobo chose minutes read as the measure of reader engagement ... and Kobo's “globally local” approach. She also discusses how authors can reach libraries through Kobo.

Do any of those topics pique your interest? Check out my new YouTube playlist, 2 Minutes of Indy (https://bit.ly/2MinutesOfIndy), where you can find a brief video clip from the interview on each of those topics!

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Tara Cremin is the Director of Kobo Writing Life, Kobo’s independent publishing platform. As a subject matter expert in all aspects of indie publishing, her aim is to make KWL the greatest and most user-friendly self-publishing platform available, and she’s and always looking for ways for indies to reach a new audience of readers. Tara hosts KWL’s monthly live events with author and industry experts and you can sometimes hear her as a guest host on the Kobo Writing Life Podcast. 

Mar 8, 2022

This week on The Indy Author Podcast, Jacob Hess discusses BUILDING ENGAGING WORLDS. He talks about:
- The importance of building a consistent world
- How much is too much
- Genre-specific considerations
- Using backstory as a reader magnet
- The importance of taking the same care in building your characters' interior worlds as you do in building their exterior world
Do any of those topics pique your interest? Check out my new YouTube playlist, 2 Minutes of Indy (https://bit.ly/2MinutesOfIndy), where you can find a brief video clip from the interview on each of those topics!

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Jacob Hess grew up in Oregon and received a Master of Divinity from Western Seminary in Portland, Oregon. He and his wife now live in Seattle, where he works as a minister in their local church. Jacob has always had a love for stories, whether they're told with pen and page or the rhythms and rhymes of song. He agrees with J. R. R. Tolkien, who said, “the Pot of Soup, the Cauldron of Story, has always been boiling, and to it have continually been added new bits, dainty and undainty." As humans we simply cannot escape a need to tell stories as a way to reach beyond ourselves and connect to the deeper truths of who we are and what it means to live a life of meaning.

Mar 1, 2022

Nat Connors of Kindletrends discusses USING DATA TO GUIDE YOUR CRAFT, including how authors can assess whether their covers, blurbs, content, and mechanics (such as release schedule and price) attract browsers, impact readers, and set the stage for a book’s sales. He discusses the importance of having a consistent throughline across the cover, blurb, and content. And he talks about how being market-aware doesn't mean following market trends slavishly, but rather developing an understanding of genre expectations and how you can fulfill them in a way that’s right for your own style and writing goals.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Nat Connors is a romantic comedy writer, medical scientist, and dance teacher, and creator of the Kindletrends newsletter for genre fiction authors. Nat created Kindletrends when he got fed up with trying to make sense of the Kindle store and wanted a no-nonsense summary of the most important information. As an indy author himself, Nat understands the need for focused, relevant, and actionable information with which to make decisions.

Feb 22, 2022
In this week's episode of The Indy Author Podcast, Edwin Hill discusses STORY STRUCTURE AND CHARACTER MOTIVATION. We discuss the motivational continuum, and how you can move from depicting the everyday world of expectation to the world of dreams and dreads, which is where the most engaging stories take place. We discuss where the key turning points in a work of fiction occur, and how you can use them to decide where your story may need to be expanded or tightened up. And we look at movies, including THE WIZARD OF OZ and FATAL ATTRACTION, as examples of works that build tension and support character motivation through their structure.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Edwin Hill’s critically acclaimed crime novels include the standalone thriller, The Secrets We Share, and three novels featuring Hester Thursby: Watch Her, The Missing Ones, and Little Comfort. He has been nominated for Edgar and Agatha Awards, featured in Us Magazine, received starred reviews in Publishers Weekly, Booklist, and Library Journal, and was recognized as one of “Six Crime Writers to Watch” in Mystery Scene magazine. He lives in Roslindale, Massachusetts with his partner Michael and his favorite reviewer, their lab Edith Ann, who likes his first drafts enough to eat them.

Feb 15, 2022
Kris Austin, the CEO of Draft2Digital, discusses D2D's recent acquisition of Smashwords. We discuss the companies' similar philosophies, and how the combination of their different strengths will create better tools for indy authors. We discuss Smashwords’ authors biggest concerns—regarding money and the Meatgrinder—and how the path forward will address those concerns. And we discuss what steps authors don’t need to take to prepare for the transition. Kris also provides an update on the D2D Print beta, including the last piece of functionality he wants to finalize before a full rollout, and a comparison of how D2D Print compares with IngramSpark, now and into the future.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Kris Austin is the CEO and co-founder of Draft2Digital, a company offering online, author-assistance tools to enhance the business of publishing. Before taking this post with Draft2Digital, Kris worked for a private information technologies firm, where he managed the IT departments of dozens of Oklahoma City businesses. He received a B. S., Computer Science from Oklahoma Christian University in 2004.

Feb 8, 2022
Kathy Meis of Bublish discusses METADATA IS YOUR BRAND. We discuss how the real marketing begins in the manuscript ... the role metadata, including a book’s cover, plays in a discovery process that increasingly takes place online ... the ways that different platforms, such as Amazon and Google, use metadata ... and how good metadata is a service not only to the author but also to the reader.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Kathy Meis is the founder and CEO of Bublish, a complete one-stop publishing solution for today’s independent author. With more than 30 years of experience in the media and publishing industries, Kathy has served in a wide variety of editorial and management positions at some of the industry’s leading companies. She has worked as a television reporter for CBS, was a founding editor of Forbes MediaCritic, and was a founding partner of PubSmart, an author-centric publishing conference held in Charleston, South Carolina. Kathy speaks and blogs regularly about book promotion, author branding, social marketing and discoverability. She lives in Charleston, South Carolina.

Feb 1, 2022
Alan Baxter discusses THE MARTIAL ART OF WRITING. focusing on the lessons we as writers can take from the martial arts, of which Alan is a practitioner. He talks about the danger of reading about how to do something but not doing it, the fact that the journey to mastery will never end but that the only failure is quitting, that the only competition is against ourselves, and the only goal to be a better writer than you were the day before. You all know of my love of the nautical metaphor, so I was especially happy when Alan talked about the importance of having a mindset that a rising tide lifts all boats and that as writers, we might be in different boats, but we're all in the same storm, so we need to look out for each other.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Alan Baxter is a British-Australian multi-award-winning author of horror, supernatural thrillers, and dark fantasy, with more than twenty books including novels, novellas, and short story collections. He’s also a whisky-soaked swear monkey and dog lover. He creates dark, weird stories among dairy paddocks on the beautiful south coast of New South Wales, Australia, where he lives with his wife, son, hound, and other creatures.

Jan 25, 2022

Philippa Werner discusses the key pieces of sales and income data that an indy author should be collecting and tracking; the fact that consolidated sales and earnings reporting is a good reminder of how much of an indy author’s income may not (should not) come from Amazon; and how familiarity with this data can make you more nimble and responsive to marketing and promotion opportunities.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Philippa Werner is the public face of ScribeCount, overseeing the customer interaction, content, and overall service side of the company. Holding a Bachelor of Arts in Economics with a minor in Mathematics, she brings analytic skills and creative abilities to her work at ScribeCount. With 19 novels to her name, including 2 USA Today Bestsellers, Philippa speaks the complicated language of indie-author very well.

Jan 21, 2022

In this inbetweenisode of The Indy Author Podcast, I pose a question to fellow podcaster Jeff Elkins about what he's getting from The Dialogue Doctor podcast, both for himself and in terms of his goals related to helping other authors, that's different after over 70 episodes than he expected when he did his first episode. As is often the case when I speak with Jeff, he took that question in a truly wonderful direction. He talked about the importance to him of building community, and how that differs from podcasters like me whose primary goal is to provide content (and he illustrated the difference with examples of several other podcasters whose names you’ll recognize). He talked about factoring in where your energy comes from in a way that’s much more useful than the usual introvert / extrovert model, and about how we can change the story we tell ourselves to achieve the results we are aiming for. And he offered some great insights about serving one’s community while also enlisting the support of that community in keeping a creative endeavor going. In fact, I was inspired by my conversation with Jeff to update The Indy Author patronage program, as I describe after the conversation with Jeff.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Jeff Elkins is a novelist, ghostwriter, and editor with more than 10 novels on the market. During the day, he leads the writing team for a company that simulates difficult conversations for professionals to practice. He also helps authors improve their dialogue to engage readers more fully through one-on-one consulting and through his podcast The Dialogue Doctor.

Jan 18, 2022

Fantasy author and Content Manager for Kindlepreneur Jason Hamilton discusses Kindle Vella, Amazon’s new platform for serialized fiction. We discuss the opportunity Vella provides for authors to earn money, to interact with readers, and to gain input and insights from their readership, with the caveat that material on Vella needs to be as carefully polished as on any other platform. We discuss the importance of experimentation, and of recognizing that the Vella platform, its readership, and its terms and conditions will change as Amazon expands and tweaks it based on customer feedback. And we speculate about where Amazon might take Vella from here.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Jason Hamilton is a fantasy author and Content Manager for Kindlepreneur. He has a particular love of mythology, history, and geek culture. When he's not writing, his favorite hobbies include hiking, Netflix, chilling with his wife, spouting nonsense words at his baby daughter, and developing his website MythBank.com.

Jan 11, 2022

Erin Wright of Wide for the Win talks about some of the criteria that indy authors should consider when selecting your distribution platforms, using PublishDrive as an example. She talks about the dangers of putting all your eggs in one distribution basket, and the fact that an author can’t really claim to be wide if they rely on one distribution platform for their author business. Erin shares some insights into the choice of IngramSpark or the Draft2Digital print beta as a distribution option for your print books. And she also talks about how her experiment with being a creator on the road in her RV worked out for her and her husband, and the importance of the lesson that your creative adventures might take a different direction than you think they're going to when you start out.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

USA Today Bestselling author Erin Wright has worked as a library director, barista, teacher, website designer, and ranch hand helping brand cattle, before settling into the career she’s always dreamed about: Author. As she’s also paying it forward to the author community as the founder and admin of the Wide for the Win Facebook Group.

Jan 4, 2022

L.E. DeLano talks about WHAT AUTHORS CAN LEARN FROM THEATER, including how her theater experience helped her as an introvert in both her writing craft and her publishing voyage … the exercise of “losing the dialogue and finding the beats,” including the importance of the quiet moment … the idea of “acting beyond the mask” as a way of exploring what secrets your characters are keeping … and how you can use editors and beta readers to gauge the reactions of your larger audience.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

L.E. DeLano began her career as a blogger for Woman's Day Magazine and Mom's Magazine. After a foray into fan fiction, she began self-publishing romance in 2012 (under a different pen name), branched out to YA, and landed a traditional publishing deal with the novels TRAVELER and DREAMER. TRAVELER was selected as a Keystone To Reading Secondary Book Award finalist for 2018-19 and was also voted one of The 20 Most Beautiful Books in the World for 2017 by MTV UK. L.E.’s most recent work, the YA fantasy novel BLUE, was named a 2021 NYC Big Book Award Distinguished Favorite in Young Adult Fiction. Though mostly raised in New Mexico, she now lives in Pennsylvania with two adventurous kids and two ridiculous cats.

Dec 28, 2021

In this week's episode of The Indy Author Podcast, Tiffany Yates Martin talks about how she was not willing to grant rights to her non-fiction book INTUITIVE EDITING, and how that differed for her fiction work. We talk about aspects of an author career over which you may have more control than you think, and aspects over which you may have less control. We talk about the importance, if you are granting rights to your work to a third party such as a publisher, of approaching it as a commodity, not as your baby. And Tiffany advises you not to write what you think others, such as publishers, want you to write, but to write what you love and then find a market for that.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling, award-winning authors as well as newer writers. She is the author of the Amazon bestseller INTUITIVE EDITING: A CREATIVE AND PRACTICAL GUIDE TO REVISING YOUR WRITING. She's led workshops and seminars for conferences and writers' groups across the country and is a frequent contributor to writers' sites and publications. Under the pen name Phoebe Fox, she's the author of the Breakup Doctor series, including the most recent release, THE WAY WE WEREN’T.

Dec 21, 2021

This week on The Indy Author Podcast, Jeff Elkins, the Dialogue Doctor, talks about USING ENGINES, ANCHORS, AND HAZARDS TO DEFINE CHARACTER VOICE. He talks about how words like hero and villain, while useful for assessing plot, are less useful for assessing character development, or how the character operates in culture and how he or she negotiates the relationships with the people around them. We delve into examples, including BRIDGET JONES’S DIARY, LORD OF THE RINGS, HARRY POTTER, and GAME OF THRONES, to understand how the characters surrounding the protagonist, or vehicle character, function as engines, anchors, or hazards to bring out the best or worst in that vehicle character.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Jeff Elkins is a novelist, ghostwriter, and editor with more than 10 novels on the market. During the day, he leads the writing team for a company that simulates difficult conversations for professionals to practice. He also helps authors improve their dialogue to engage readers more fully through one-on-one consulting and through his podcast The Dialogue Doctor.

Dec 14, 2021

Sharlene Anders discusses MAKING MEANINGFUL CONNECTIONS THROUGH POWERFUL LANGUAGE. We discuss how writers can use tools like the free Advanced Marketing Institute Headline Analyzer to assess titles or subtitles for emails, events, and even books for Intellectual, Empathetic, and Spiritual potential. She discusses the importance of letting your first ideas rest for a bit before acting on them. And we talk about how Sharlene used that analysis to reverse engineer the topic of a summit in a way that she knew would be especially impactful to her desired audience.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

As a Creativity Coach, Sharlene Anders helps artists unlock their potential with a hands-on philosophy based on the teachings of Julia Cameron in THE ARTIST'S WAY and Eric Maisel’s FEARLESS CREATING.

Dec 7, 2021

M. K. Williams of Author Your Ambition describes some of the retailers that authors, especially in the US, might not think of, and the aggregators you can use to reach them … the importance of having a plan for your distribution strategy … and considerations for balancing the access and opportunities that going direct to the retail platforms provide against the time it takes to learn and optimize those platforms. M. K. cautions against feeling like you have to be everywhere as soon as possible, and advocates for picking monthly focus for your distribution planning.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

M.K. Williams writes suspenseful literary fiction for the contemporary reader. Her fiction work includes NAILBITERS, an apocalyptic science-fiction thriller, ENEMIES OF PEACE, a cautionary tale of the American Dream gone awry, and THE INFINITE-INFINITE, the first in a series of sci-fi adventure books. Her non-fiction work includes writing and self-publishing guides, a budgeting and planning workbook, and THE FIOLOGY WORKBOOK: YOUR GUIDE TO FINANCIAL INDEPENDENCE. She recently launched GOING WIDE: SELF-PUBLISHING YOUR BOOKS OUTSIDE THE AMAZON ECOSYSTEM (Author Your Ambition Book 4).

Nov 30, 2021

In this week's episode of The Indy Author Podcast, author Alexandra Amor talks about Writing Non-fiction from the Inside, or how she approached the writing of her two non-fiction books, IT'S NOT ABOUT THE FOOD and CULT, A LOVE STORY, from the perspective of someone experiencing the topic from the inside, not a scientist examining it from the outside. She shares advice for writers who are deeply interested in a topic but dismiss the idea of writing a book about it because "I'm not an expert." And she discusses how the driving force for creating her books differed between her non-fiction and her fiction.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Alexandra Amor writes both fiction and non-fiction books, all with the themes of love, connection, and the search for understanding. She began her writing career with an Amazon best-selling, award-winning memoir about ten years she spent in a cult in the 1990s. Alexandra lives on Vancouver Island.

Nov 23, 2021

In this week's episode of The Indy Author Podcast, Orna Ross of the Alliance of Independent Authors joins me to discuss the seventh of the Seven Processes of Publishing: SELECTIVE RIGHTS LICENSING, or how you can make your hard-earned content work for you year after year across multiple markets and in multiple mediums. We discuss contract clauses that rights seekers might include in their boilerplate but which you should negotiate, and what clauses should be there that are sometimes left out … what it means to have someone option your work for TV or movies … why it’s important to fight for how you are represented in derived products (for example, the difference between “inspired by” and “based on”) … and when you need to let it go once you’ve licensed specific rights to a specific work.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

Nov 16, 2021

Orna Ross of the Alliance of Independent Authors joins me to discuss the sixth of the Seven Processes of Publishing: PROMOTION. ALLi defines promotion as specific activities designed to sell a particular book during a particular time period, as distinct from marketing, which we discussed in episode 105 and which comprises ongoing positioning of your work in the world. In our discussion of promotion, Orna addresses whether it's worthwhile for a career author’s first book; the importance of having a goal in mind so you can assess a promotion’s performance; the importance for an indy author of having profit, not just exposure, as a goal; the value of endorsements versus reader reviews; and whether investing in a publicist is a good use of your promotion budget.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

Nov 9, 2021

Orna Ross of the Alliance of Independent Authors joins me for the fifth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is marketing. We talk about the difference between marketing, which is your welcoming handshake to a potential reader, and promotion, which we’ll address in the next episode. We talk about the “post-natal mania” that authors suffer after their first book, and how this “buy my book!” approach is understandable but not effective marketing. We discuss the importance of having marketing be a two-way conversation with readers. Orna offers a host of ideas for how to achieve these goals, while emphasizing that this is not a checklist to be marched through blindly, but a menu of options from which you can pick to match your strategic goals, with an eye to what will work well for you personally.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

Nov 2, 2021

Orna Ross of the Alliance of Independent Authors joins me for the fourth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is distribution. As with the previous episodes in this series, we discuss ebook, print, and audio, including how to reach the most outlets in a way that is aligned with your business goals and that takes into account every indy author’s most limited resource: time. We discuss the importance of not assuming that your own reading or listening habits are necessarily the habits of the readers and listeners you want to reach. And we discuss how making your print book available on a non-Amazon distributor is necessary but not sufficient for getting your book on the shelves of brick-and-mortar bookstores.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of the Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

Oct 26, 2021

Orna Ross of the Alliance of Independent Authors joins me for the third of a series of seven episodes devoted to the Seven Processes of Publishing: Production. We talk about the production process for ebooks, print books, and audiobooks, including how the requirements for text-centric books is becoming increasingly easy for indy authors to meet; the expanding options for print, including easy-to-produce hardcover editions; and the opportunities that audio opens to indy authors. And we discuss what I have always thought of as the thorny question of ISBNs—those identifiers attached to each iteration of each of your works—and I discover that the answer is actually quite straightforward.

For a transcript of this interview and links to more information: https://www.theindyauthor.com/podcast.html 

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon https://www.patreon.com/theindyauthor or Buy Me a Coffee https://www.buymeacoffee.com/mattydalrymple 

Orna Ross is the founder and head of the Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

Oct 19, 2021

Orna Ross of the Alliance of Independent Authors joins me for the second of a series of seven episodes devoted to the Seven Processes of Publishing. This week the focus is on Design. We talk about cover design, and how it needs to be not a work of art but a billboard that will appeal to your target readers. We discuss the importance of a professional cover designer who will understand the tropes of your genre and options for making that path affordable. And we talk about book formatting, including the tools that are available to indy authors to effortlessly create the various file types needed by the online platforms.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of the Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

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