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The Indy Author Podcast

Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.
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Feb 27, 2024

Matty Dalrymple talks with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS PART 1, including This week on The Indy Author Podcast, I have Part 1 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about QUALITY WRITING, including how marketing serves as a force multiplier for our craft; the opportunities and the responsibility of being your own gatekeeper; balancing quality control with over-engineering; and how writing the first draft is assembling the raw material for your creation ... or maybe like building sandcastles. We talk about PROFESSIONAL PRESENTATION, and the importance of setting the right expectations with your packaging, understanding the cover design tropes of your genre, accepting that cover design isn't one-and-done, and ways indy authors can provide better quality than trad pub. And we talk about the three buckets of STRATEGIC MARKETING: email, social media marketing, and advertising.

 

Interview video at https://youtu.be/XPYf7vDFGPQ

 

Show notes (including transcript) at https://www.theindyauthor.com/227---six-keys-to-author-success---part-1.html

 

If you find the information in this video useful, please consider supporting The Indy Author!

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Nick Thacker is a USA Today Bestselling Author of over 40 thrillers. He owns and operates Conundrum Publishing and Book Career in A Year and runs the write/repeat workshops and writing intensives. He is also the founder of Author.Email, the only email marketing platform for specifically for authors, and RadioWrite.com, the 24/7 writing inspiration radio platform, and he is the VP of Author Success with Draft2Digital. His passion is to help authors figure out what their plan is — not just the “what,” but the “how” and the “why.”

 

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Feb 20, 2024

Matty Dalrymple talks with David Morris about FROM GATEKEEPERS TO GUIDES: THE EVOLVING ROLE OF AGENTS, including the decline of gatekeeper roles in the publishing world; the agent business model and how it is evolving, including the emergence of an indie equivalent of the agent role; red flags to watch out for when seeking that support; and the role of hybrid publishers.

 

Interview video at https://youtu.be/WGdEoQNSN2A

 

Show notes (including transcript) at https://www.theindyauthor.com/226---from-gatekeepers-to-guides-the-evolving-role-of-agents.html

 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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David Morris is a creative leader, content strategist, and accomplished professional with 30 years of publishing experience. He has worked for major publishers like HarperCollins and Guideposts Books at the executive level with both bestselling and debut authors. David is a literary agent at Hyponymous Consulting and the founder and publisher of Lake Drive Books, an independent hybrid publisher.

 

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Feb 13, 2024

Matty Dalrymple talks with Kristina Adams about RIGHT-TIMING YOUR RELEASE STRATEGY, including the creative price of too-rapid release and the importance of choosing your own “right-timed” schedule; the need for sustainability in an author career; the influence of the writing communities you join or create; distinguishing burnout from temporary boredom; the importance of keeping the writing sacred and the red flag of writing out of a sense of obligation; pursuing the trifecta of fun, energy, and money; deciding what to stop; and the creative value of stepping away from the work.

 

Show notes (including transcript) at https://www.theindyauthor.com/podcast.html and search for "225"

 

If you find the information in this video useful, please consider supporting The Indy Author!

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Kristina Adams is the author of 17 novels, 3 books for writers, and too many blog posts to count. She publishes mother / daughter ghost stories as K.C. Adams. When she’s not writing, she’s playing with her dog or inflicting cooking experiments on her boyfriend.

 

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Feb 6, 2024

Matty Dalrymple talks with Todd Fahnestock about SECRETS OF MAXIMIZING IN-PERSON SALES, including the background of Todd’s less than successful early in-person sales experiences; his first success, and what he learned from it; how to find the opportunities, and the power of saying yes to everything (with some caveats); how to achieve a professional set-up, including advice on effective banner design, book displays, and use of QR codes; the four categories of readers, and tips for improving your changes of a sale for each; how to overcome the fear of being too salesy; options for a low impact approach when sales is not your main goal; the vital importance of understanding your goals and of knowing your numbers; and the importance of setting boundaries and conserving your energy.

Show notes at https://www.theindyauthor.com/224---secrets-of-maximizing-in-person-sales.html

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library’s Books for the Teen Age Award. He is a founder of Eldros Legacy—a multi-author, shared-world epic fantasy series—two-time winner of the Colorado Authors League Award for Writing Excellence, and four-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy, Khyven the Unkillable, Lorelle of the Dark, and Tower of the Four: The Dragon’s War. His passions are great stories and his quirky, fun-loving family.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Jan 30, 2024

Matty Dalrymple talks with JP Rindfleisch about THE TOLLING BELL & THE STORY HYPOTHESIS, including the formula of Story Hypothesis (initial want + developing need + true need); the nine fundamental needs and identifying the driving needs; using the Story Hypothesis to create a resonating theme; the downside of how the concept of "theme" is usually taught; the power of a non-hierarchical approach; applying the Story Hypothesis to a series; and considering the driving needs of the antagonist (with a fun conversation about Hannibal Lecter).

Links, summary, and transcript at https://www.theindyauthor.com/223---the-tolling-bell--the-story-hypothesis.html

If you find the information in this video useful, please consider supporting The Indy Author!

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JP Rindfleisch IX, is a writer, editor, and podcaster from Rockford, Illinois, who loves the dark, strange, and queer. They co-author NRDS: National Recently Deceased Services with Jeff Elkins and the Leah Ackerman Dark Urban Fantasy series with AB Cohen. JP also penned the cozy queer fantasy Mandrake Manor. They co-host Writer's Ink podcast with JD Barker, Christine Daigle, Kevin Tumlinson, and Patrick O'Donnell, discussing author interviews and publishing news. JP also leads a local authors' group in Rockford Illinois with over 60 members, dedicated to promoting, educating, and connecting writers with opportunities to enhance their careers and community presence.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Jan 23, 2024

Matty Dalrymple talks with Mary Carroll Moore about PERFECTING YOUR STORY'S TRAJECTORY, including the value of having a visual map of your story's structure; the importance of understanding the triggering event that generates the crisis and the turn from outer to inner crisis; the power of considering how the question posed at the beginning of the story maps to the answer given at the end of the story; adjusting a plot to meet genre tropes; the often overlooked arc of setting and avoiding setting cliches; and using a storyboard to check for cause and effect.

Links, summary, and transcript at https://www.theindyauthor.com/222---perfecting-your-storys-trajectory.html

If you find the information in this video useful, please consider supporting The Indy Author!

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Mary Carroll Moore is the author of 14 books in 3 genres, including the Amazon bestselling novel and Hot New Release, A WOMAN'S GUIDE TO SEARCH & RESCUE, and in fact, I met Mary when I interviewed her about that book as part of my WHAT I LEARNED video series. She’s also the author of the PEN-Faulkner nominated novel QUALITIES OF LIGHT. She has taught storyboarding and writing craft for two decades at writing schools around the U.S., including Grub Street in Boston and the Loft Literary Center in Minneapolis.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Jan 16, 2024

Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the "rented real estate" of social media; the importance of creating a reciprocal relationship and exhibiting professionalism; tips for pursuing aspirational contacts; and how each new contact opens a network of others.

Links, summary, and transcript at https://www.theindyauthor.com/221---leveraging-your-tribe-of-influence.html 

If you find the information in this video useful, please consider supporting The Indy Author!

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Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, and Wired magazine.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Jan 9, 2024

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Matty Dalrymple talks with Michelle Glogovac about PODCASTING PLAYBOOK: NAVIGATING GUEST OPPORTUNITIES, including pitching to a podcast is similar to or different from other pitches in a writer’s life; the importance of pitching not just the book but the person behind the book; finding good podcast matches, both by finding your niche and by pushing the boundaries; the differences between fiction and non-fiction pitches; whether repetition of a story a problem; the dangers of following a script; a behind-the-scenes glimpses of a podcaster's life; the vital importance of repurposing; the pro tip of making a Spotify playlist of your podcast appearances; and the value of sharing freely (you won’t cannibalize book sales).

As a bonus, I solicited advice from previous podcasts guests about their tips for excelling once you land the guest appearance, and you’ll be hearing from Michael La Ronn, Jerri Williams, Melissa Addey, Frank Zafiro, and Emma Dhesi.

Links, summary, and transcript at https://bit.ly/TIAP220

Michelle Glogovac is THE Podcast Matchmaker™, a podcast publicist, and host of the award-winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law and is the Founder and CEO of The MLG Collective®.  Her first book, HOW TO GET ON PODCASTS, debuts in January 2024.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Jan 2, 2024

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Matty Dalrymple talks with John DeDakis about The Productive Power of Organization and Procrastination, including organizing content and research material and the value of compartmentalizing; organizational approaches with Excel, MS Word, and Scrivener (and alternatives to each), including pairing a draft document with a journal document; creating a synopsis as you write; tapping into AI for synopses and sales descriptions (a nice follow-on to last week's discussion with Kaylin Tristano about STORY BIBLES AND HOW AI CAN HELP); managing your writer business relationships, including a Dropbox tool for obtaining virtual signatures; not letting the (organizational) tail wag the (writing) dog; the power of percolation; and the value of procrastination.

Links, summary, and transcript at https://bit.ly/TIAP219  

John DeDakis is an award-winning author of five mystery-suspense-thriller novels, a writing coach and instructor, a manuscript editor, a former editor on CNN's "The Situation Room with Wolf Blitzer," and a former White House correspondent. In his spare time he’s an amateur jazz drummer. John is also the host of the video podcast ONE-TO-ONE. His latest book is FAKE. In fact I got to talk about FAKE with John on my video series WHAT I LEARNED ( https://bit.ly/WIL_John_DeDakis ).

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Dec 26, 2023

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Matty Dalrymple talks with Kaylin Tristano about STORY BIBLES AND HOW AI CAN HELP. If you’re tired of discussions about AI, you’ll find plenty to interest you in the first half of our conversation, and if you’re not tired of AI, you’ll find some great tips for uses of AI for authors that go way beyond the creation of story bibles. We start out our conversation discussing story bibles in a more traditional context, including what information is important to capture, and how much is too much; capturing story bible details during a proofread (or proof listen); and expanding our idea of story bibles beyond text to include things like maps and audio. In the AI-focused part of our conversation, we discuss tips for prompting; the need to babysit AI; using AI for brainstorming; concerns about AI and piracy; and how the different AI platforms use your data.

Links, summary, and transcript at https://bit.ly/TIAP218  

Kaylin Tristano is an indie author who has been writing contemporary romance and romantic suspense as Cara Malone for the past 7 years. She is also a freelance editor with Happy Ever Author, specialized in helping other indie authors produce great books. She has a bachelor's degree in writing and a master's in library science.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Dec 19, 2023

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Matty Dalrymple talks with Andrea DeWerd about THE MANY LEVERS OF YOUR AUTHOR PLATFORM, including two approaches to social media: going wide or going deep; the pros and cons of social media scheduling and cross-posting apps; tips for finding your target demographic on social media; the evolving status of BookTok and TikTok; the fact that an author platform is more than social media, and how to find those alternatives; tapping into your existing network or community, or even building a platform with fellow authors and author services providers; establishing a presence on Goodreads, BookBub, and Amazon Author Central; and, finally, knowing when it’s time for a change.

Links, summary, and transcript at https://bit.ly/TIAP217  

Andrea Jo DeWerd is a book marketing strategist, consultant, writer, speaker, and the founder of the future of agency LLC, a book marketing and publishing consulting agency headquartered in Brooklyn, NY. Andrea is also the co-founder of MADonna Writing Retreats, a luxury writing retreat experience in Barcelona. She’s a 13–year veteran of Big 5 publishing with over one-hundred career NYT bestsellers.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Dec 12, 2023

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Matty Dalrymple talks with Frank Zafiro about LEARNING FROM OUR READERS AND OUR CHARACTERS, including what writers can learn from a negative review (not to be confused with a bad review); tips for crafting realistic dialogue (it’s not a transcript); allowing a long-running series to evolve; the dynamics of an ensemble cast; and how to position a first book in a series as your craft skills grow with subsequent books.

Links, summary, and transcript at https://bit.ly/TIAP216 

Frank Zafiro writes gritty crime fiction from both sides of the badge. He was a police officer from 1993 to 2013, serving as a patrol officer, a training officer, and a detective, and leading K-9 and SWAT units. He retired as a captain. Frank is the award-winning author of over forty novels, including the River City series of police procedurals, and co-author of the Charlie-316 series. Frank also hosted the crime fiction podcast Wrong Place, Write Crime. He has written a textbook on police report writing and taught police leadership all over the US and Canada. An avid hockey fan and a tortured guitarist, he lives in the high desert of Redmond, Oregon.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Dec 5, 2023

Did you find the information in this video useful? Please consider supporting The Indy Author!

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Matty Dalrymple talks with Thomas Dunne about MISTAKES WRITERS MAKE ABOUT FIREFIGHTERS, including the fact that firefighting is a small part of a firefighter’s job; how the variety of firefighter roles enables story and character depth; story opportunities involving false alarms; how where there's fire, there's (almost) always smoke, and portraying the experience of moving through smoke by tapping into all the senses; life in a firehouse, including the official and unofficial hierarchies; and the variety of personalities who choose firefighting.

Links, summary, and transcript at https://bit.ly/TIAP215 

Thomas Dunne is a retired Deputy Chief and 33-year veteran of the New York City Fire Department with extensive experience working in Mid-Manhattan and the Bronx, including acting as incident commander at hundreds of fires and emergencies in the city. Chief Dunne lectures at conferences and colleges across the country, has written numerous magazine articles, and serves as an adjunct instructor for the National Fire Academy and Kean University. He is the author of NOTES FROM THE FIREGROUND, a memoir of his experiences with the FDNY, and the novel A MOMENT IN TIME.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Nov 28, 2023

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Matty Dalrymple talks with Jami Albright about YOUR PERSONA IS YOUR BRAND, including the power of surrounding yourself with reminders of your brand; the role of genre conventions in branding; the importance of repelling the right readers; how to find out what your reader's "butter" is; positioning a rebranding effort and whether it requires a new pen name; whether rebranding cover design is the first or last option (and an inexpensive option to pursue); the importance of tweaking the dials delicately; the fact that authenticity doesn't require over-sharing; and how (like it or not) every public-facing action, including the community you build, is part of your brand.

Links, summary, and transcript at https://bit.ly/TIAP214

Jami Albright is a born-and-raised Texas girl and is the Amazon top 100 author of the sexy, swoony, and pee-your-pants funny Brides on the Run and the Small-Town Royalty series. She is also the co-host, along with Sara Rosett, of the WISH I’D KNOWN THEN podcast.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Nov 21, 2023

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Matty Dalrymple talks with Todd Gallet about MELDING WORDS AND ANIMATION - EXPLORING STORIA, including the growing interest in multimedia and bingeable content; accommodating different preferences in consuming content; the opportunity for introducing new readers and viewers to our work; the kinds of stories Storia is looking for and the downside of basing Storia work on an established series; IP considerations; tapping into cross-promotional opportunities with your co-creators; involving the reader / viewer in the creative process; and the opportunity to interact with those who are enjoying your content.

Show notes and transcript at https://bit.ly/TIAP213

Todd Gallet has spent the past eight years helping independent content creators monetize their work across video, audio, and now short fiction. This is the third venture of the founding team, leveraging their expertise in scaling content marketplaces and advertising to build engaged audiences.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Nov 14, 2023

Matty Dalrymple talks with Art Taylor about WHAT WRITERS CAN LEARN FROM THE FIRST TWO PAGES, including the backstory of why "two pages"; the power of being a percolator (in addition to a plotter or pantser); how research can engender a story; waiting as a mechanism of conflict and suspense; short fiction as an experimental platform; the importance of thinking consciously about the craft issues and studying what gets scrapped; considering advise from veteran and first-time writers; and the power of starting with a bang ... or not.

Show notes and transcript at https://bit.ly/TIAP212 

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Art Taylor is the Edgar Award-winning author of two collections: THE ADVENTURE OF THE CASTLE THIEF AND OTHER EXPEDITIONS AND INDISCRETIONS and THE BOY DETECTIVE & THE SUMMER OF ’74 AND OTHER TALES OF SUSPENSE. His debut book, ON THE ROAD WITH DEL & LOUISE: A NOVEL IN STORIES, won the Agatha Award for Best First Novel. His short fiction has also won the Agatha, Anthony, Derringer, and Macavity Awards. He is an associate professor of English at George Mason University.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Nov 7, 2023

Matty Dalrymple talks with Orna Ross about CREATING A REFUGE: CREATIVE PLANNING FOR AUTHORS AND POETS, including what Orna saw that convinced her that writers needed a more holistic approach to planning; the power of linking between your values as an author and the value you offer your readers; drawing deeply on your creative passion and mission as an author and as a publisher; recognize that self-publishing authors must wear three very different hats: that of maker, manager, and marketeer; the importance of incorporating creative rest and play into your weekly plans; encouraging a growth mindset and instituting a pay-yourself-first policy; and the Kickstarter where she pulls all this together for her fellow indie authors.

Show notes and transcript at https://bit.ly/TIAP211

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Orna Ross is a novelist, poet and founder of The Alliance of Independent authors, also known as ALLi. She was also my guest for one of the foundational set of episodes of the podcast—The Seven Processes of Publishing—which, conveniently enough, are episodes 101-107.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Oct 31, 2023

Matty Dalrymple talks with Sara Rosett about Constructing a Compelling Series, includingthe three types of series; how to extend your series beyond your original plan; preparing your readers for changes in your series; what happens when the flat arc protagonist is overshadowed by the antagonist; using a spin-off to extend a series; supplementing a series with short stories, or using a short story to experiment with a series concept; dealing with the challenges of being locked into your story world; and bringing a series to an end.

Show notes and transcript at https://bit.ly/TIAP210 

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Sara Rosett is the USA Today bestselling author of 30 mysteries for readers who enjoy atmospheric settings and puzzling whodunits. She hosts two podcasts: MYSTERY BOOKS PODCAST for readers and, for writers, the WISH I’D KNOWN THEN PODCAST with Jami Albright. Sara also writes nonfiction for authors, including HOW TO OUTLINE A COZY MYSTERY and HOW TO WRITE A SERIES.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Oct 24, 2023

Matty Dalrymple talks with Matt Treacey about NATURAL ORDERS AND AUTHOR EMAIL, including the parallels Matt sees between email marketing and systems in the natural world; the importance of using email to educate, inspire, and entertain (not just sell); the challenge of writing effective emails if you're not an enthusiastic email subscriber; dealing with what can seem like a one-way relationship with your email recipients; the power of awareness automation; how constructing an email sequence is both like writing a story and like writing a business plan; and, related to the cover of Matt’s book NATURAL ORDERS, the pros and cons of bucking cover genre conventions.

Show notes and transcript at https://bit.ly/TIAP209 

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Matt Treacey is an Author and Email Marketing Strategist. Combining a decade in email marketing automation with a background in ecology, Matt is an expert at building systems designed for growth. His uniquely designed framework currently generates millions of dollars in email revenue for dozens of small online businesses across the US and Oceania. In his best-selling book NATURAL ORDERS, he describes how to develop a healthy, engaged, and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Oct 17, 2023

Matty Dalrymple talks with Teel James Glenn about how he got his start as a stuntman and how "the will to push through" physical challenges enabled him to follow his dream; the different varieties of swords; the fact that your first service is to the story; how opponents will never be exactly equal; the fact that tough people don't pose; how to achieve a realistic portrayal of bladed weapon wounds and guidelines for realistic recovery times; and examples of  well-done current-day knife and sword fight movie scenes.

Show notes at https://bit.ly/TIAP208 

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Teel James Glenn has killed or been killed hundreds of times—on stage and screen—as he has traveled the world for forty-plus years as a stuntman, swordmaster, storyteller, bodyguard, actor, and haunted house barker. He is proud to have studied sword under Errol Flynn’s last stunt double, and has made hundreds of appearances in Renaissance festivals, soap operas, and feature films, including having been beaten up by Hawk on the Spenser for Hire TV show. He has also published dozens of novels, and his poetry and stories have been printed in over two hundred magazines including Weird Tales, Mystery, Pulp Adventures, and more. His novel A COWBOY IN CARPATHIA: A BOB HOWARD ADVENTURE won best novel 2021 in the Pulp Factory Award. He is also the winner of the 2012 Pulp Ark Award for Best Author.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Oct 10, 2023

Matty Dalrymple talks with Michael Bradley about SIX WAYS TO COLLABORATE WITH YOUR FELLOW WRITERS, including sharing your expertise, inviting other writers to writers' groups that match their needs, sharing information about opportunities, organizing a group sales table at a book fair, inviting other authors to participate in your events, and sharing and promoting other authors on social media. We talk about how this is not only a matter of being a supportive member of the author community, but also a vital part of a successful author business. We also discuss the importance of weighing the ways in which you collaborate against your creative and business goals to make sure they're aligned.

Show notes at https://bit.ly/TIAP207

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Michael Bradley is a Delaware-based mystery and suspense author. He started life as a radio DJ, spending eight years "on-the-air" before realizing that he needed to get a real job. His broadcasting experience came in handy for his award-winning third book, DEAD AIR. His latest novel, NONE WITHOUT SIN has been called "an intriguing, fast-paced mystery" and "his best novel yet."

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Oct 3, 2023

Matty Dalrymple talks with Sue Ellson about EMBRACING YOUR OWN KIND OF ONLINE PECULIAR, including navigating the gig economy; the vital importance of a website as an online home base and how to make it appealing and meaningful to the search engines as well as the visitors; managing your online activity as a standardized sequence; the power of WordPress + add-ons; what it means to go from SERPs to CHERPs; and the power of letting your own kind of peculiar shine through on your website.

Show notes at https://bit.ly/TIAP206 

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Sue Ellson is the author of five non-fiction books on the topics of LinkedIn, careers, business, hyper-local marketing, and gigsters. She is also the Founder of NewcomersNetwork.com.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Sep 26, 2023

Matty Dalrymple talks with Becky Tuch about THE PROS AND CONS OF WRITING CONTESTS, including finding and assessing opportunities, and red flags to watch out for; why contests charge entrance fees; considering what you get for that fee; what should you expect if you win, beyond creative validation; and the vital importance of understanding what you gain and sacrifice in terms of ownership of your IP if your work wins a contest, especially if you’re submitting a book-length work.

Show notes at https://bit.ly/TIAP205 

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Becky Tuch is a fiction and nonfiction writer, creative writing instructor, consultant, and editor. Her writing has appeared in over a dozen literary magazines and several anthologies, and has been honored with a number of magazine awards as well as fellowships from The Somerville Massachusetts Arts Council and The MacDowell Colony. She is the founder of The Review Review, a website dedicated to reviews of literary magazines and interviews with journal editors, and The Lit Mag News Roundup, a bi-weekly newsletter that aims to demystify the world of lit mag publishing. Becky lives in Philadelphia, PA.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Sep 19, 2023

Matty Dalrymple talks with Michael La Ronn about REBRANDING: IS IT WORTH THE INVESTMENT? We talk about Michael's rebranding of his non-fiction book series, the importance of accommodating evolving tropes, how rebranding is like "a fresh coat of paint" for your books, how Michael determined what the new color scheme for his non-fiction series INDIE AUTHOR CONFIDENTIAL would be, the importance of reassessing pricing across markets, and, maybe most importantly, deciding when to reallocate time from writing to rebranding. You can also hear Michael talk about how his adventurous tendencies played out in a Wisconsin Chinese Cajun restaurant specializing in seafood gumbo.

Show notes at https://bit.ly/TIAP204 

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Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A Podcast.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Sep 12, 2023

Matty Dalrymple talks with Joe Solari about THE AUTHOR MARKETING AUDIT, including what Joe saw in the creative world that led him to develop the audit, the power of using the natural forces of popularity marketing, positioning your product to meet an unmet desire, the value of segmentation and the role of direct sales, setting up a process that allows customers to self-nurture, and considering how you would want to be treated as your customer.

Show notes at https://bit.ly/TIAP203 

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Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He is the author of ADVANTAGE: HARNESSING CUMULATIVE ADVANTAGE IN THE WINNER TAKES ALL PUBLISHING MARKET and MAY I HAVE A MOMENT OF YOUR ATTENTION: HOW TO GET YOUR MESSAGE HEARD IN A NOISY MARKET.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

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