Matty Dalrymple talks with Matt Treacey about NATURAL ORDERS AND AUTHOR EMAIL, including the parallels Matt sees between email marketing and systems in the natural world; the importance of using email to educate, inspire, and entertain (not just sell); the challenge of writing effective emails if you're not an enthusiastic email subscriber; dealing with what can seem like a one-way relationship with your email recipients; the power of awareness automation; how constructing an email sequence is both like writing a story and like writing a business plan; and, related to the cover of Matt’s book NATURAL ORDERS, the pros and cons of bucking cover genre conventions.
Show notes and transcript at https://bit.ly/TIAP209
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Matt Treacey is an Author and Email Marketing Strategist. Combining a decade in email marketing automation with a background in ecology, Matt is an expert at building systems designed for growth. His uniquely designed framework currently generates millions of dollars in email revenue for dozens of small online businesses across the US and Oceania. In his best-selling book NATURAL ORDERS, he describes how to develop a healthy, engaged, and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.