Matty Dalrymple talks with Roz Morris about NEWSLETTER MARKETING AS A CREATIVE ENDEAVOR, including how authors can creatively integrate personal stories and ongoing projects into newsletters to engage readers. Roz shares her journey of finding the right content for her newsletter, emphasizing the importance of marketing the author alongside the books. She provides insights into using personal adventures and research anecdotes to connect with the audience. And we also discuss the benefits of interactivity, the role of social media groups, and maintaining a consistent creative output that resonates with readers.
Interview video at https://youtu.be/BMKeTqUoM1M
Show notes at https://www.theindyauthor.com/247---newsletter-marketing-as-a-creative-endeavor.html
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Roz Morris’s novels and memoir have been recognized by major mainstream awards. She’s coached award-winning writers in both fiction and non-fiction, taught creative writing for The Guardian masterclasses, blogged for Writers & Artists Yearbook and been a regular judge on Litopia’s Pop-Up Submissions show, critiquing manuscripts from promising writers.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.