Metadata Is Your Brand with Kathy Meis - #119 The Indy Author Podcast

Kathy Meis of Bublish discusses METADATA IS YOUR BRAND. We discuss how the real marketing begins in the manuscript ... the role metadata, including a book’s cover, plays in a discovery process that increasingly takes place online ... the ways that different platforms, such as Amazon and Google, use metadata ... and how good metadata is a service not only to the author but also to the reader.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Kathy Meis is the founder and CEO of Bublish, a complete one-stop publishing solution for today’s independent author. With more than 30 years of experience in the media and publishing industries, Kathy has served in a wide variety of editorial and management positions at some of the industry’s leading companies. She has worked as a television reporter for CBS, was a founding editor of Forbes MediaCritic, and was a founding partner of PubSmart, an author-centric publishing conference held in Charleston, South Carolina. Kathy speaks and blogs regularly about book promotion, author branding, social marketing and discoverability. She lives in Charleston, South Carolina.