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The Indy Author Podcast

Welcome to The Indy Author Podcast, where we explore the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our work. I'm Matty Dalrymple, and I independently publish my Lizzy Ballard Thrillers and my Ann Kinnear Suspense Novels and Suspense Shorts through my imprint, William Kingsfield Publishers.
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Nov 9, 2021

Orna Ross of the Alliance of Independent Authors joins me for the fifth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is marketing. We talk about the difference between marketing, which is your welcoming handshake to a potential reader, and promotion, which we’ll address in the next episode. We talk about the “post-natal mania” that authors suffer after their first book, and how this “buy my book!” approach is understandable but not effective marketing. We discuss the importance of having marketing be a two-way conversation with readers. Orna offers a host of ideas for how to achieve these goals, while emphasizing that this is not a checklist to be marched through blindly, but a menu of options from which you can pick to match your strategic goals, with an eye to what will work well for you personally.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple).

Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

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